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What is Digital Marketing?

Digital Marketing 

encompasses all marketing efforts that promote your product or brand using electronic devices or the internet. It leverages online marketing tactics like search marketing, email marketing, social media marketing, and mobile marketing to connect with current and prospective customers.

Why Digital Marketing?

While traditional marketing might exist in print ads, phone communication, or physical marketing, Digital Marketing occurs electronically and online. This means that there are endless possibilities for brands including video, email, social media, or website-based marketing opportunities.

How Does Digital Marketing Work?

Digital Marketing is no different from traditional marketing. Both require smart organizations to develop mutually beneficial relationships with prospects, leads, and customers. Yet, Digital Marketing has replaced most traditional marketing tactics as it is designed to reach today’s consumers.

Think about the last important purchase you made. Before buying, you probably would have searched the internet to learn about the product you wanted and what your best options were. And your ultimate buying decision would have been based on the customer reviews, features, and pricing you researched.

You need to build a marketing strategy that puts you in places your followers are already hanging out and connects you with them in a multitude of ways, like –

  • Providing them content to keep them updated with industry news
  • Social media shares that content and engages with the audience as friends and followers
  • Search engine optimization optimizes your content, so it shows up when someone searches for the information you’ve written about
  • Advertising drives paid traffic to your website, where people can find your offers
  • Email marketing follows up with your audience to make sure they continue to get the solutions they’re looking for


What is SEO?

What is SEO?

SEO, or Search Engine Optimization, is a set of
optimization strategies for sites, blogs, and pages on the
web that aim to improve where you show up in organic
search engine results.
Every second, millions of searches are being processed
by search engines – mainly Google, the most popular
search engine worldwide.
Users are looking for answers to an incredible range
of questions to help better their lives, whether they’re
looking for the best-rated hotel for an upcoming trip or
an explanation of the theory of evolution.

For every search, Google organizes the results by
ranking the best answers first. The numbers below
show just how much users trust the judgment of search
• The first three organic links receive approximately
30% of all click-throughs.
• Only 0.78% of users access a link on the second page of

What is Facebook marketing?

Facebook is a social media channel which allows businesses to market their products and services to the available users. Facebook marketing can be achieved through organic strategies and targeted strategies such as paid ads.

Usually, businesses start with organic marketing which helps them develop a user base and brand value without any major investment. Once a considerable amount of audience is attracted, the second step is to utilize targeted ads and marketing strategies.

Facebook is the largest social media platform in the world. Many of its 2.9 billion monthly users use the platform to engage with brands and discover new products, giving Facebook the power to drive thousands of customers to your small business. You just need a little creativity.

Facebook marketing strategy 

Millions of small businesses use Facebook as a marketing tool because it’s free. A few hours per week invested into social media management can pay dividends in the long run. 

Here’s how to run marketing campaigns on Facebook with little to no budget.

  1. Understand your target audience
  2. Diversify your content formats
  3. Post when your audience is active
  4. Share influencer or user-generated content
  5. Encourage reviews
  6. Get involved with Facebook groups 
  7. Track Facebook insights 

What is Instagram marketing?

Instagram marketing is the way that brands use Instagram to connect with their target audiences and market their offerings. Recently, it’s gained popularity as an exciting method for brands to show off their cultures, recruit new employees, engage with customers, and show off products in a new light.

Instagram allows users to upload photos and videos to their profile and edit them with various options. Instagram hosts dozens of original filters that users can add to their photos. These preset filters make various changes to photos, including adding light, giving the image a warm or cool tone, increasing or decreasing saturation, and much more. Additionally, users can edit images directly in the platform, as opposed to using a third-party photo editor. If they don’t like one particular filter, they can use Instagram’s editing feature, to individually change the contrast, brightness, structure, warmth, saturation, sharpness, and more.

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